Trails Edge client, Rising Stars in the Southwest, hosted their second annual “Reaching for the Stars” Reception and Silent Auction benefiting local New Mexico teens “Dreams to Careers Program” on September 21st at the Museum of Spanish Colonial Art in Santa Fe, New Mexico.  Guests enjoyed an evening under the stars with flamenco music by Chuscales, dancing by the Juan Siddi Flamenco Theatre Company, tapas from East Wing Eatery and paella from La Boca.  National and local artists were featured during the silent auction including Kevin Red Star, Robb Rael, Arlene Cisneros Sena, Amado Pena and Stan Natchez.  Congratulations to Rising Stars in the Southwest for another successful fundraiser!

Congratulations to Villa Selva Mar and Trails Edge for a very successful year!  In less than a year, Villa Selva Mar has become one of the top vacation rental properties in the Dominical area.  Highlights from this partnership include:

• Tripled Occupancy Rate
• Increased Profit by 75%
• Expanded services to include gourmet meals created by Chef Merrick Schoenfeld and Platinum Vacation Package
• Raised daily rate by 20%

With the marketing campaign and rebranding, Villa Selva Mar caught the attention of the travelers who were introduced to luxury in the jungle.  One renter fell in love with Villa Selva Mar and decided to purchase this special place to enjoy with their family.

Trails Edge is extremely proud of the accomplishments of Villa Selva Mar!

What Type of Online Hospitality Marketing Initiatives are Hoteliers Implementing to Keep Their Properties Booked?

by Jennifer Dunphy

Oct 18, 2012

With the economy finally picking back up for many businesses, marketers are once again looking into new initiatives that they can implement within their digital strategies to start seeing some business recovery. The hospitality industry was one of the hardest hit segments during the recession. With people struggling to make ends meet, the last thing on their mind was travel and dining out. Hotel and tourism marketing is crucial for hoteliers to stay top of mind with guests that are increasingly more internet savvy and quick to take to the web with both praise and complaints regarding their experience. So what should hotels be doing to best market their properties on the web and get their guests engaged as brand advocates? Read more to find out.

This week I had the pleasure to interview Jordan Vaughan Smith, with Villa Selva Mar a luxury home rental in Uvita Costa Rica. Jordan graciously shared with us what she has done online to market her property and increase her bookings.

Read the rest here

On March 31st the Santa Fe community “Rocked the Casbah” at the annual Rio Grande School Gala Grande.  Food by Jambo Cafe, music by DJ Feathericci, entertainment by the Saltannah Dancers, a silent auction and live auction emceed by Scotty Rice.  Featuring vacations to Costa Rica, London and the California Wine Country, art from Mateo Romero and Christine McHorse, sports memorabilia from Mike Tyson and the NFL, this event raised over $116,000 for tuition assistance.  Co-Chaired by Trails Edge Inc’s Carol Aubin and Melinda Browning, this event was a huge success not only for Rio Grande School, but for the children of Santa Fe!

A special thank you to Marc Romanelli for photographing the event!

Trails Edge Marketing welcomes Villa Selva Mar to its client list.  Villa Selva Mar is a stunning 4 bedroom, 4.5 bathroom luxury estate in Uvita, Costa Rica.  Located on 15 acres, nestled in a 3,000 acre wildlife preserve, Villa Selva Mar is where wildlife and luxury merge.