What Type of Online Hospitality Marketing Initiatives are Hoteliers Implementing to Keep Their Properties Booked?

by Jennifer Dunphy

Oct 18, 2012

With the economy finally picking back up for many businesses, marketers are once again looking into new initiatives that they can implement within their digital strategies to start seeing some business recovery. The hospitality industry was one of the hardest hit segments during the recession. With people struggling to make ends meet, the last thing on their mind was travel and dining out. Hotel and tourism marketing is crucial for hoteliers to stay top of mind with guests that are increasingly more internet savvy and quick to take to the web with both praise and complaints regarding their experience. So what should hotels be doing to best market their properties on the web and get their guests engaged as brand advocates? Read more to find out.

This week I had the pleasure to interview Jordan Vaughan Smith, with Villa Selva Mar a luxury home rental in Uvita Costa Rica. Jordan graciously shared with us what she has done online to market her property and increase her bookings.

Read the rest here

On March 31st the Santa Fe community “Rocked the Casbah” at the annual Rio Grande School Gala Grande.  Food by Jambo Cafe, music by DJ Feathericci, entertainment by the Saltannah Dancers, a silent auction and live auction emceed by Scotty Rice.  Featuring vacations to Costa Rica, London and the California Wine Country, art from Mateo Romero and Christine McHorse, sports memorabilia from Mike Tyson and the NFL, this event raised over $116,000 for tuition assistance.  Co-Chaired by Trails Edge Inc’s Carol Aubin and Melinda Browning, this event was a huge success not only for Rio Grande School, but for the children of Santa Fe!

A special thank you to Marc Romanelli for photographing the event!

Trails Edge Marketing welcomes Villa Selva Mar to its client list.  Villa Selva Mar is a stunning 4 bedroom, 4.5 bathroom luxury estate in Uvita, Costa Rica.  Located on 15 acres, nestled in a 3,000 acre wildlife preserve, Villa Selva Mar is where wildlife and luxury merge.